Editorial: JCB Special Issue on Social Media

Are you doing research on consumers and ? Well, we are interested in reviewing your work! Professor Leyland Pitt (Simon Fraser University) and myself (Cardiff University) have teamed up with the Journal of Consumer Behaviour editor Peter Nuttall (Bath University) to edit a Special Issue on Social Media.

The special issue is entitled: “Consumer-generated, Co-created & Shared Content Through Social Media: Challenges for Consumer Researchers.”

This issue will explore a wide range of topics related to consumer behaviour through a social media enabled environment. Papers examining consumer participation and engagement in social media, consumer action and interaction through social media, and consumer creation and co-creation of content will be particularly appropriate.

Submission Deadline: 31st January 2011

For more information: