posts tagged: WOM

Who is the big bad wolf in open journalism?

This is a blog post about an advertisement by The Guardian about their approach to open journalism using the example of the Three Little Pigs story, told through and with digital social technologies. It raising the question not just about participation with and through social media, but also ones responsibility in what, how and when we share information about others. Keep Reading…

Insight Story: Rage Against the X-Factor

This CASE Insight is a review of the music campaign, “Rage Against the X-Factor”, launched by Jon and Tracey Morter from Essex in December 2009. The social web people’s campaign showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. Keep Reading…