posts tagged: web knowledge

Social Web Expertise: Moving Beyond Usage Experience

This post provides a brief discussion about how usage of digital technologies such as the social web is not an appropriate measure of if someone is an expert or not. The post provides insights to an article published in the journal Psychology & Marketing about the measurement of consumer knowledge of the web. Keep Reading…

The Mechanics of Social Web Expertise: What Really is an Expert?

This post provides a discussion about expertise in the digital economy. Grounded in the fields of psychology and technology, knowledge is discussed in terms of the types of knowledge, scope of knowledge and acquisition and application of knowledge to help differentiate a novice from an expert with digital technologies. We are all not social web expertise, just like we are all not chefs or car mechanics. Keep Reading…