posts tagged: value

Getting Connected: Social Media & Marketing in a Networked Economy

This presentation provides a brief account of using social media for marketing by sharing value, sharing control and sharing real connections within the marketplace we coexist. Case examples are given of how marketers have used Twitter, Facebook, Myspace and YouTube etc. to engage with their markets. Keep Reading…

So Is Ease of Use or Usefulness More Important?

This post is about the two underlying elements of usability – ease of usefulness and discusses which of these elements are most important when using electronic resources in marketing activities! As core to marketing are fullfilling human needs, core to electronic marketing is a technology providing real human value. Keep Reading…

Usability is a communications thing

This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness. Keep Reading…