posts tagged: User Generated

Insight Story: Rage Against the X-Factor

This CASE Insight is a review of the music campaign, “Rage Against the X-Factor”, launched by Jon and Tracey Morter from Essex in December 2009. The social web people’s campaign showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. Keep Reading…

The Social Web: Its User-Generated, But Is It Really User-Controlled?

This is entry is a blog post about the diffidence between user-generated content (UGC) and user control in the use, sharing and display of this content. These are not one inf the same and although social web encourages the development of user-generated content, this doesn’t translate to user control. The post discusses the structural property of control, officially called system pacing. Keep Reading…