posts tagged: technology

The Mechanics of Social Web Expertise: What Really is an Expert?

This post provides a discussion about expertise in the digital economy. Grounded in the fields of psychology and technology, knowledge is discussed in terms of the types of knowledge, scope of knowledge and acquisition and application of knowledge to help differentiate a novice from an expert with digital technologies. We are all not social web expertise, just like we are all not chefs or car mechanics. Keep Reading…

A Manifesto for Mystery in Digital Communications

This post is a list of ideas to try and keep the mystery in Electronic Marketing or should we say the marketing in electronic marketing.
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Types of Digital Marketing Activities

This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific. Keep Reading…

A Resource-based view of Managing Media Communications

Media Communications — is it all about the resources or the activities we practice? An interesting article written by Grönroos [1], in (1996) noted that we are increasingly seeing a move towards a more resource-oriented approach to marketing and media management. This resource approach focuses on the management and planning of core competencies and resources, not just seeing the product as core. He noted that it is the resources and core competencies of an organisation which forms the basis and foundation for successful market relationships, and not just the facilitation of an exchange – a sale, or the focus on the product offering. A resource-based view further places increased emphasis on … Keep Reading…