posts tagged: social web

Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

This blog post is a summary and reflection of a talk given to a group of graduate students in School of Communications about managing your online ‘professional’ brand in the social web. It includes a series of steps to reflect on when considering how, where and in what way to use social web resources to grow one’s digital footprint and social capital. Keep Reading…

Talk: Building Social Brands Online

This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it! Keep Reading…

The Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly!

This blog post is about the Three F’s of Facebook: Having Friends! Developing Friendships! OR Just Being Friendly! In this post, we reflect on something that perhaps we should all reflect on: What do the terms ‘friends’, ‘friendship’ and the action ‘being friendly’ means to us, others and in our social worlds! An important reflection, especially before we add people to our FB profile; share or tag photos with/of them; email, text, call or hang out with them or better yet … invite them to be part of our world! Keep Reading…

Insight Story: Rage Against the X-Factor

This CASE Insight is a review of the music campaign, “Rage Against the X-Factor”, launched by Jon and Tracey Morter from Essex in December 2009. The social web people’s campaign showed Simon Cowell that they, their friends and their friends-friends certainly have much more than the X-Factor. Keep Reading…

Talk: If I drive a car does that make me a mechanic?

Dr Kelly Page - Ignite Cardiff

This post is about a talk given by Dr. Kelly Page from CASE Insights at Ignite Cardiff 2009. The presentation is about how we consider, evaluate, and measure expertise and use ‘usage’ as a proxy for knowledge of technology. Keep Reading…