posts tagged: planning

Hotels.com: Data Informed & Analytics Led Model of Business

DataInformed_Calculations

This blog post is a brief review of talk delivered at Cardiff Business School on the 10th of February by David Roche, president of Hotels.com. David introduced the audience to the data-informed and analytics led business model of Hotels.com. Keep Reading…

Mystery in Digital Communications

This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been? Keep Reading…

Types of Digital Marketing Activities

This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific. Keep Reading…