posts tagged: measurement

Hotels.com: Data Informed & Analytics Led Model of Business

DataInformed_Calculations

This blog post is a brief review of talk delivered at Cardiff Business School on the 10th of February by David Roche, president of Hotels.com. David introduced the audience to the data-informed and analytics led business model of Hotels.com. Keep Reading…

Social Web Expertise: Moving Beyond Usage Experience

This post provides a brief discussion about how usage of digital technologies such as the social web is not an appropriate measure of if someone is an expert or not. The post provides insights to an article published in the journal Psychology & Marketing about the measurement of consumer knowledge of the web. Keep Reading…

Mystery in Digital Communications

This post poses the question of the impact of electronic resources on the mystery of markets and the creativity of marketing and to maintain the mystery! Could electronic resources help us to explain everything about our markets and thus make marketing redundant or in the least less creative or mysterious than it has been? Keep Reading…