posts tagged: marketing

Usability is a communications thing

This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness. Keep Reading…

Could Technologies Destroy Marketing Communications?

This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value. Keep Reading…

Marketing’s Evolution

Marketing is constantly evolving as the resources by which we conduct and manage marketing activities evolves. This post on CASE Insights provides a commentary on the evolution of marketing activities from a mixer of ingredients to a participant in a dialogue and community. The post also introduces EMAM, an adaptive framework introduced by Dr. Kelly Page, upon which the management and implementation of marketing activities can be organised. Keep Reading…