posts tagged: marketing

Podcast Series: Introduction to Marketing

Marketing_KellyPage

This blog post is about the podcast author summaries for my book, Marketing being freely available on iTunes. My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter. Keep Reading…

Talk: Building Social Brands Online

This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it! Keep Reading…

Insight Story: Discovering a New DNA of Marketing Academe

This is a blog post about the importance of digital media in modern day marketing education and developing our understanding as marketing educators of the digital media skills, knowledge and experience tomorrow’s marketers needs today. Keep Reading…

Martin Evans: A tribute

This blog post is a tribute to the life and career in Marketing of Mr. Martin Evans. In the fields of Direct and Interactive Marketing, Consumer Behaivour and Marketing Research he was an inspiring research scholar, mentor, colleague, teacher and friend. Keep Reading…

Donna Hoffman: Ada Lovelace pledge

This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing. Keep Reading…