posts tagged: knowledge

Costas Andriopoulos: Developing products in volatile markets

This blog post is a narrative of key points made by Professor Costas Andriopoulos during his talk at the Cardiff University Innovation Network seminar on 25th January 2012. Keep Reading…

Learning from A Wiki Way of Learning

Group_WikiWay

This post is an overview of a study conducted on Digital Media Collaborative Learning (DMCL) and the use of Wiki’s in management postgraduate education. The study explores the effect of Wiki use on student domain learning and the role of digital literacy on technology adoption and usage. Keep Reading…

Hotels.com: Data Informed & Analytics Led Model of Business

DataInformed_Calculations

This blog post is a brief review of talk delivered at Cardiff Business School on the 10th of February by David Roche, president of Hotels.com. David introduced the audience to the data-informed and analytics led business model of Hotels.com. Keep Reading…

Professional Socialisation of Digital Knowledge & Learning

BeforeWorkAfterWork

This is a blog post summarising an academic paper currently under review about the importance of considering the ‘professional’ social context within which users of digital technology ‘learn about’ and ‘use’ digital technology. Based on a sample of 2077 web users we profile the moderation effect of a) website site design experience; and b) biological context of gender, on the interplay between the confidence and user has in their knowledge of technology and perceptions of its value. This study has given rise to further interest in the exploration of ‘Situated Digital Knowledge and Learning’ in professional/mandated contexts. Keep Reading…

Insight Story: Discovering a New DNA of Marketing Academe

This is a blog post about the importance of digital media in modern day marketing education and developing our understanding as marketing educators of the digital media skills, knowledge and experience tomorrow’s marketers needs today. Keep Reading…