posts tagged: Information

Delivery Information: The Achilles’ Heel of Online Retailing

This post is about a research article written about the importance and role of delivery information on a retailers website. This information is crucial to build consumer trust, assurance and confidence in your online retailing offer, however often consumers find it difficult to find this information prior to purchase. We surveyed consumers and conducted content analysis of leading online retailing sites across Western and Central Europe. Keep Reading…