posts tagged: ease of use

Usability 101 – What Are The Basics?

This post provides a basic summary of the two key elements of a usability model called the ‘Technology Acceptance Model’ and why these two core elements are of increasing importance to the marketing profession. Keep Reading…

Usability is a communications thing

This post discussed the importance of usability for marketing. The elements of ease of use and usefulness of electronic technologies are discussed and the implications for technology, tool, channel acceptance and use, and marketing effectiveness. Keep Reading…