posts tagged: Donna Hoffman

Donna Hoffman: Ada Lovelace pledge

This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing. Keep Reading…