posts tagged: digital technology

Social Web Expertise: Moving Beyond Usage Experience

This post provides a brief discussion about how usage of digital technologies such as the social web is not an appropriate measure of if someone is an expert or not. The post provides insights to an article published in the journal Psychology & Marketing about the measurement of consumer knowledge of the web. Keep Reading…

Could Technologies Destroy Marketing Communications?

This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value. Keep Reading…