posts tagged: digital media

Podcast Series: Introduction to Marketing

Marketing_KellyPage

This blog post is about the podcast author summaries for my book, Marketing being freely available on iTunes. My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter. Keep Reading…

Learning from A Wiki Way of Learning

Group_WikiWay

This post is an overview of a study conducted on Digital Media Collaborative Learning (DMCL) and the use of Wiki’s in management postgraduate education. The study explores the effect of Wiki use on student domain learning and the role of digital literacy on technology adoption and usage. Keep Reading…

Professional Socialisation of Digital Knowledge & Learning

BeforeWorkAfterWork

This is a blog post summarising an academic paper currently under review about the importance of considering the ‘professional’ social context within which users of digital technology ‘learn about’ and ‘use’ digital technology. Based on a sample of 2077 web users we profile the moderation effect of a) website site design experience; and b) biological context of gender, on the interplay between the confidence and user has in their knowledge of technology and perceptions of its value. This study has given rise to further interest in the exploration of ‘Situated Digital Knowledge and Learning’ in professional/mandated contexts. Keep Reading…

Talk: Building Social Brands Online

This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it! Keep Reading…

Ian Hargreaves: Appointed professor of digital economy

This blog post is about the appointment of Professor Ian Hargreaves as the Professor of Digital Economy at Cardiff University. The Chair of Digital Economy was created in order to establish a cross-departmental research and education focus on issues arising from the growth of the digital economy. The chair is based jointly in Cardiff School of Journalism, Media and Cultural Studies (JOMEC) and Cardiff Business School (CARBS). Keep Reading…