posts tagged: digital marketing

Introducing EMAM

This post on CASE Insights discussed EMAM, a framework for looking at how electronic resources are being used and managed in marketing activities. You can read a summary of the key article insights in this post. The framework was introduced in the paper: Page-Thomas, K. L. (2005). Electronic Marketing: The Bigger Picture. Marketing Review, 5(3 (Autumn)), 243-262. Keep Reading…

Marketing’s Evolution

Marketing is constantly evolving as the resources by which we conduct and manage marketing activities evolves. This post on CASE Insights provides a commentary on the evolution of marketing activities from a mixer of ingredients to a participant in a dialogue and community. The post also introduces EMAM, an adaptive framework introduced by Dr. Kelly Page, upon which the management and implementation of marketing activities can be organised. Keep Reading…