posts tagged: digital marketing

Martin Evans: A tribute

This blog post is a tribute to the life and career in Marketing of Mr. Martin Evans. In the fields of Direct and Interactive Marketing, Consumer Behaivour and Marketing Research he was an inspiring research scholar, mentor, colleague, teacher and friend. Keep Reading…

Donna Hoffman: Ada Lovelace pledge

This blog post is a pledge on Ada Lovelace Day 2010, to a women in technology who has inspired or influenced my research on Digital Media Knowledge, Learning and Literacy in Marketing. Prof. Donna Hoffman, an award winning researcher in the field of Internet Marketing and her paper, Marketing in Hypermedia Computer Mediated Environments: Conceptual Foundations, was a paper that informed the critical enquiry about technology in marketing. Keep Reading…

Getting Connected: Social Media & Marketing in a Networked Economy

This presentation provides a brief account of using social media for marketing by sharing value, sharing control and sharing real connections within the marketplace we coexist. Case examples are given of how marketers have used Twitter, Facebook, Myspace and YouTube etc. to engage with their markets. Keep Reading…

Insight Story: Engaging Theatre Through Digital Community

This post is about the concept and launch of the new National Theatre Wales online community network. Based on a Ning network, the site aims to enage community members in a dialogue and debate about theatre in Wales. Keep Reading…

Types of Digital Marketing Activities

This post provides a review of a research article about the EMAM framework and outlines the key generic activities that electronic resources enable us to do more effectively or efficiently in marketing. These are evolving and are context-specific. Keep Reading…