posts tagged: controlling

Insight Story: Social Ways of Working in Higher Education

Social Ways

This blog post is a reflection of how social technologies are changing the way we work in higher education and their impact on the dominant discourse and thinking around organisational communications and our social ‘lived’ identities as organisations. Keep Reading…

Peter Economides: Everything communicates

This blog post is about a talk delivered by Peter Economides, a brand strategist of Felix BNI, delivering a talk on ‘Rebranding Greece’ as a strategy moving forward out of the economic crisis. It poses some interesting views on the role and process of branding and the emergence of an entities brand image, from the communities within which it is embedded. Keep Reading…

Getting Connected: Social Media & Marketing in a Networked Economy

This presentation provides a brief account of using social media for marketing by sharing value, sharing control and sharing real connections within the marketplace we coexist. Case examples are given of how marketers have used Twitter, Facebook, Myspace and YouTube etc. to engage with their markets. Keep Reading…

The Social Web: Its User-Generated, But Is It Really User-Controlled?

This is entry is a blog post about the diffidence between user-generated content (UGC) and user control in the use, sharing and display of this content. These are not one inf the same and although social web encourages the development of user-generated content, this doesn’t translate to user control. The post discusses the structural property of control, officially called system pacing. Keep Reading…

Could Technologies Destroy Marketing Communications?

This post provides a discussion of the negative impact electronic resource could have on the creative essence of marketing. The rising trend to control, measure, plan and explain everything might destroy the very essence of what marketing is about – people and real human value. Keep Reading…