posts tagged: branding

Peter Economides: Everything communicates

This blog post is about a talk delivered by Peter Economides, a brand strategist of Felix BNI, delivering a talk on ‘Rebranding Greece’ as a strategy moving forward out of the economic crisis. It poses some interesting views on the role and process of branding and the emergence of an entities brand image, from the communities within which it is embedded. Keep Reading…

Growing Your Digital Footprint in Graduate School: To Blog or Not to Blog?

This blog post is a summary and reflection of a talk given to a group of graduate students in School of Communications about managing your online ‘professional’ brand in the social web. It includes a series of steps to reflect on when considering how, where and in what way to use social web resources to grow one’s digital footprint and social capital. Keep Reading…

Talk: Building Social Brands Online

This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it! Keep Reading…

Insight Story: Engaging Theatre Through Digital Community

This post is about the concept and launch of the new National Theatre Wales online community network. Based on a Ning network, the site aims to enage community members in a dialogue and debate about theatre in Wales. Keep Reading…

Theatre as Social Connectors

This post is a brief insight into the concept and launch of the online community network for the new National Theatre Wales. The social network is based on a ning network and aims to engage members to collaborate, converse and debate on English language theatre in Wales. Keep Reading…