publications

This is a collection of my publications structured in an alphabetical list, ordered by type and year of publication. No one is less or more than another, they are all each just different.

blog posts (invited)

books

book chapters

  • Beynon, M. J. and Page, K. L (2010) Analysing Incomplete Consumer Web Data using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation). In. Marketing Information Systems using Soft Computing, editors: Casillas, J. and Martínez-López, F. J., Studies in Fuzziness and Soft Computing, Springer, ISBN 978-3-642-15605-2, Chapter 24, pp. 447–473. DOI: http://dx.doi.org/10.1007/978-3-642-15606-9_24

book sections

  • Page, K. L. (2013 – Forthcoming). Articles on Electronic Marketing, in Volume 9, Marketing, Nick Lee and Andrew Farrell (Ed.). In the Wiley Encyclopaedia of Management (3e), Cary Cooper (Editor-in-Chief): Wiley.
  • Page, K. L., (2010) Chapter Case Study: Rage Against the Machine (RATM) has the X-Factor, in Baines, Fill & Page, Marketing, 2nd Edition (Dec. 2010) (Case Insight). 
  • Page, K. L. (2009) Electronic Marketing Case Studies in Fill, C. Marketing Communications (Fifth Edition), Prentice Hall. 
  • Page, K. L. (2008) Online Case Study: Connectivity, Control & Co-Creation in Social Media Marketing: The Facebook Chapter, in Baines, Fill & Page (1e), Marketing, Oxford University Press, Oxford.

book reviews

conference papers

editorials

journal articles

learning technologies

  • Page, K. (2010). Marketing: Marketing Resource Bank & Online Resource Centre (2e). (Author/Editor) Oxford: Oxford University Press.
  • Page, K. (2008). Marketing: Marketing Resource Bank & Online Resource Centre (1e). (Author) Oxford: Oxford University Press.

op-eds

  • Page, K. L. (2012). Getting social in higher education. Cardiff News, Vol. 18 (8), p.4.
  • Page, K. L. (2011) The power of #personality on #twitter, Cardiff News, Vol. 17 (7), p. 6.