world wide web perception and use: investing the role of web knowledge

Type | Ph.D Dissertation
Abstract | The focus of this thesis is the impact of user knowledge on web usage. A framework isproposed that brings together research from the fields of consumer research, cognitivescience and information systems. This framework sees knowledge of the web as aninfluence on perceptions of the web, which in turn influences current web session usage.These perceptions relate to perceived usefulness of the web and perceived .
Ref | Page, K. L. (2003). World Wide Web Perception & Use: Investigating the Role of . Institution: University of New South Wales (UNSW), Sydney, Australia. Supervisor & Director of Studies: Prof. Mark Uncles.

Kelly-Page-PhD-Thesis-2003 download View | Download
Keywords: ease of use, usability, web knowledge, web site design
Categories: researching