perceived ease of web use and perceived usefulness of the web: multi-item scale development

Type | Conference paper
Abstract | Understanding why people accept or reject electronic technological developments has proven to be one of the most challenging issues in information systems research. This issue is also of growing concern to marketers due to the increasing adoption of electronic technologies by the marketing discipline. Therefore this study used existing scales from research in Management Information Systems (MIS) to develop measures of perceived ease of web use and perceived of the web. The results identified interval scale items that reliably measured three dimensions of perceived ease of web use and four dimensions of perceived of the web.
Ref | Page, K. L., and Uncles, M. D. (2000). Perceived Ease of Web Use and Perceived of the Web: Multi-item Scale Development, ANZMAC 2000, Griffith University, Gold Coast, QLD: November 2000.

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Keywords: ease of use, measurement, usability, usefulness
Categories: researching, speaking