Type | Conference paper
Abstract | A study of how overall goodness-of-fit statistics are used in academic marketing research suggests there are ways for improving the presentation of these statistics, for seeing them as essentially contingent on other statistical and non-statistical considerations, and for developing a broader view of what is meant by a “good fit”.
Reference | Uncles, Mark D. and Kelly Page (1998), ‘Overall goodness-of-fit statistics in academic marketing research’, Proceedings of ANZMAC 1998, edited by B.J. Gray & K.R. Deans, Otago University