overall goodness-of-fit statistics in academic marketing research

Type | Conference paper

Abstract | A study of how overall goodness-of-fit are used in academic suggests there are ways for improving the presentation of these statistics, for seeing them as essentially contingent on other statistical and non-statistical considerations, and for developing a broader view of what is meant by a “good fit”.

Reference | Uncles, Mark D. and Kelly Page (1998), ‘Overall goodness-of-fit statistics in academic ‘, Proceedings of ANZMAC 1998, edited by B.J. Gray & K.R. Deans, Otago University

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Keywords: conference papers, goodness of fit, marketing research, statistics
Categories: researching, speaking