internet marketing

Type | Book Review
Abstract | comprises a collection of 21 articles drawn from both business professionals and academic scholars. It
is a compilation of thought provoking articles on how the Internet is influencing the automation and integration of functions.
Ref | Page, K. L. (2001) Book Review: ‘Internet ’ Editors: J. N. Sheth, A. Eshghi and B. C. Krishnan, The Journal of Brand Management, Vol. 8 (May), No. 4-5, pp. 371-373.

JBM-2001-KPage.pdf download View | Download
Keywords: Internet, marketing
Categories: reading