expressive participation in Internet social movements: testing the moderating effect of technology readiness and sex on student SNS use

Type: | Journal Article
Abstract | An understanding of ’ use of (SNS) for in (ISMs) is absent in the literature on the social psychology of student social networking behavior. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical framework and survey data collected from 214 in Spain, we empirically test the UTAUT theory in this context. Our results confirm that effort expectancy, social influence, and performance expectancy significantly affect ’ intentions to use SNS for expressive participation in Internet social movements. We also test the moderating effect of ’ sex and Technology Readiness (TR) on these UTAUT relationships. Our results show that the intention to use SNS is strongly influenced by effort expectancy for female and with self-reported low-levels of technology readiness. For male and with self-reportinghigh-levels of technology readiness, the relationship is strongly influenced by social influence. The implications of our findings for theory and practice are discussed.
Ref | Borreroa, J. D., Yousafzaib, S. Y., Javedc, U. Page, K. L. (2014) Expressive participation in Internet social movements: Testing the moderating effect of technology readiness and sex on student SNS use, Computers in Human Behavior, 30 (January), 39-49. http://dx.doi.org/10.1016/j.chb.2013.07.032

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Keywords: Expressive Participation, Internet Social Movements, Social Networking Sites, students
Categories: researching