marketing asian edition


Published in 2013, Asian Edition is written for postgraduate to learn from real- situations from organizations such as Adani Wilmar, Oxfam, Orange, and The Leela Palaces. can read experiences firsthand from what marketers actually do and the challenges they face in today’s business environment.

Baines, P., Fill, C., Page, K. L. and Sinha, P. K. (2013) Marketing: Asian Edition, : New Delhi.

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