expressive participation in Internet social movements: testing the moderating effect of technology readiness and sex on student SNS use
Borreroa, J. D., Yousafzaib, S. Y., Javedc, U. Page, K. L. (2014) Expressive participation in Internet social movements: Testing the moderating effect of technology readiness and sex on student SNS use, Computers in Human Behavior, 30 (January), 39-49.
On the 21st of July 2013, I’ll have the pleasure of participating in the annual Berwyn Art Show during the 2013 Music, Art and Vintage in the Street festival (Berwyn, IL). This is my first art exhibit in over 20 years and my first in Chicago, IL. Hosted by the Berwyn Arts Council in the “Depot District”, a collection of my art will be on exhibit alongside 19 other local artists. It will be on display from 12pm to 7pm on Sunday 21st July.
“What would make where you live better or take it to the next level?“
In January 2013 myself and 21 others from the Americans for the Arts Emerging Leader Network were asked to participate in a #BlogSalon on #ArtsBlog. We were asked to respond to this question. I reflected on it light of social digital change in artist ways of working and wrote a post challenging the dominant “marketing” view of social media in the arts sector: Bringing backstage onstage with social media (April 2013).
I was invited by Helia from We Are Cardiff to write a blog post for International Women’s Day 2013. I chose Professor Millicent Mackenzie, the first female Professor (1904) in the United Kingdom, as the focus and gave my post the title: The first female professor appointed in the largest coal port in the world (March 8th 2013).
Published in 2013, Marketing Asian Edition is written for postgraduate students to learn from real-life situations from organizations such as Adani Wilmar, Oxfam, Orange, and The Leela Palaces. Students can read experiences firsthand from what marketers actually do and the challenges they face in today’s business environment.
Baines, P., Fill, C., Page, K. L. and Sinha, P. K. (2013) Marketing: Asian Edition, Oxford University Press: New Delhi.
Published in 2012, Essentials of Marketing 1e is an abridged version of Marketing 2e. It includes cases from organizations such as IKEA, FourSquare, Groupon and WOMAD. In this version, while smaller, we encourage students to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis.
Baines, P., Fill, C., and Page, K. L. (2012) Essentials of Marketing (1e), Oxford: Oxford University Press.
Publié en 2012, Le Marketing 1e. Comment les entreprises vous vendaient-elles leurs produits jadis ? Pensez aux boissons que vous achetez, aux clubs sportifs que vous soutenez, à la musique que vous aimez entendre et aux vacances que vous vous offrez. Pourquoi avez-vous choisi ces produits en particulier ? Chacun d’entre eux a été étudié afin de pallier un besoin spécifique que vous aviez à un moment précis. Pensez à la manière dont le produit vous a été présenté. Quels sont ses composants ? Quel est son apport à la société ? Quelle est son utilité réelle ? D’autres versions de ces produits sont-elles disponibles et rencontrent-elles mieux vos besoins et ceux de la société ? Ce ne sont là que quelques questions que peuvent se poser les marketeurs lorsqu’ils conçoivent, développent et fournissent un produit à un client et qu’ils déterminent si les besoins du client ont été rencontrés ou non.
Baines P., Fill, C., and Page, K. L. (2012) Le Marketing: Des Fondamentaux A La Pratique Contemporaine, Bruxelles: De Boeck.[French Translation]
Jean Watin-Augouard (Préface), Jacques Dioux (Introduction), Nathalie Tramonte (Traduction)
Published in 2010, Marketing 2e is full of case studies from international organizations such as Innocent Drinks, Orange, HMV, and Oxfam. Students can read and hear first hand what practitioners actually do and how they tackle the decisions they have to make. Employing a lively writing style, we encourage students to explore beyond the classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.
Baines, P., Fill, C., and Page, K. L. (2010) Marketing (2e), Oxford: Oxford University Press.
Everywhere we go we see, read, hear and write words. On billboards, in magazines, in shop windows, between friends, on Websites, in cards, on the television, in silence and shouting. Used to convey meaning, words are powerful. But their meaning is fluid, transient and culturally bound.
“The meaning of a word is its use in the language.” (Wittgenstein 1889-1951)
This project, The World in Words, is an ongoing photography project I started as a Facebook Album in 2010 to document the words written by others, I was seeing and reading during my travels in life. Words that in the meaning I perceived from their organization or sequence, moved, inspired or challenged me. The project is ongoing and can be viewed at: http://theworldinwords.org.
Inspiration for my self-portrait series (2009) occurred during a conversation with Carl Morris, one of the founders of Sleeveface.com. A website (and book) dedicated to documenting the cultural phenomena Sleeveface:
one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion
I wanted a creative way to express different parts of my personality and my ways of seeing and being in the world, but I didn’t want to use my face. With a large part of my public self in academia and many other parts expressed and embodied in different ways in other areas, I yearned for a creative way to express the multiplicity of my identity. Carl encouraged me to create a Sleeveface. I visited a number of record stores, and searched online to select the four sleeves I use in this series.
Marketing 1e was published in 2008 and offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools. It offers practical coverage of marketing topics through providing examples from real-life practitioners and is highly relevant to the student experience.
Baines, P., Fill, C., and Page, K. L. (2008) Marketing (1e), Oxford: Oxford University Press.
Rowland-Jones, R., Thomas, P. and Page-Thomas, K. L. (2007) Quality Management Tools and Techniques: Profiling SME Use and Customer Expectations, International Journal for Quality and Standards, 1 (6), 1-17.
Page-Thomas, K., Moss, G., Chelly, D. and Yabin, S. (2006). The Provision of Service Delivery Information Prior to Purchase: A Missed Opportunity, International Journal of Retailing & Distribution Management, 34 (4/5): 258-277.
Page, K. L. (2003). World Wide Web Perception & Use: Investigating the Role of Web Knowledge. Institution: University of New South Wales (UNSW), Sydney, Australia. Supervisor & Director of Studies: Prof. Mark Uncles.
Page, K. L. (1997). The Relationship Between Market Mavenism and Exploratory Behavioural Tendencies, 2nd Australian and New Zealand Marketing Academy Conference (ANZMAC), December. Monash University, Melbourne, Australia.