posts from category: speaking

Talk: ME+WE=Digital Identity Management

CMI

This blog post is a summary of a talk I delivered in September 2011 to the Women in Management Network about Digital Identity Management in a world of social technologies. The WiM network is coordinated by the Chartered Management Institute. Keep Reading…

Podcast Series: Introduction to Marketing

Marketing_KellyPage

This blog post is about the podcast author summaries for my book, Marketing being freely available on iTunes. My favourite of course is the podcast for Chapter 17, the Digital Marketing chapter. Keep Reading…

Professional Socialisation of Digital Knowledge & Learning

BeforeWorkAfterWork

This is a blog post summarising an academic paper currently under review about the importance of considering the ‘professional’ social context within which users of digital technology ‘learn about’ and ‘use’ digital technology. Based on a sample of 2077 web users we profile the moderation effect of a) website site design experience; and b) biological context of gender, on the interplay between the confidence and user has in their knowledge of technology and perceptions of its value. This study has given rise to further interest in the exploration of ‘Situated Digital Knowledge and Learning’ in professional/mandated contexts. Keep Reading…

Talk: Building Social Brands Online

This blog post is about one of my presentations on “Building Social Brands Online”. It includes case insights from: Skittles, Rage Against the X-Factor, Patients Like Me, Compare the Meer Kat and National Theatre Wales. Key message: Social Brands are about people, conversations, dialogue, listening, and being ‘part’ of a community. Not promoting or communicating to it! Keep Reading…

Digital Media Learning 2010: Inclusive, International & Participatory!

This post is about the DML 2010 Conference. Inclusive, international and participatory is the promise of the first ever digital media learning conference, here in San Diego. Keep Reading…